Kevin White


		Kevin is one of the leading corporate entertainment consultants in the industry and an invaluable asset to SME's clientele.


The SME Team..	Contact Kevin:	kwhite@smenet.com
Kevin White Director, National Talent

W ith over two decades in the sports and entertainment marketing fields, Kevin White brings a wealth of knowledge, insight and personal relationships with key industry players to SME. This has made him one of the leading corporate entertainment consultants in the industry and an invaluable asset to SME’s clientele.

Kevin’s history in sports marketing includes working with the World Champion Los Angeles Lakers during their “Showtime” era and the Los Angeles Kings where he successfully developed major fortune 500 corporate sponsorship programs. These sponsorships included electronic and print media, in-arena signage, and most importantly, innovative promotional programs that generated tremendous brand awareness for his clients. During the 90’s Kevin developed dozens of promotional programs in the feature film industry enabling top corporations to make the transition into major motion pictures and use the power of these films and their movie stars to increase product recognition and sales. Simultaneously Kevin branched out into the music industry specializing in corporate entertainment where he began managing the careers of various artists. His goal of breaking them into the corporate entertainment market provided these artists with new revenue generating opportunities and, at the same time, enabled his corporate clients to have access to the best musical and comedy acts in the business.

For 10 years now Kevin has united the exceptional talents of established artists performing their number one hits, backed by an all star band, into perhaps the ultimate classic rock all-star band… the World Classic Rockers. WCR is currently headlined by original and former members from some of the greatest bands in rock history including Santana, Journey, Steppenwolf, Toto, Lynyrd Skynyrd and The Eagles. Along the way, Kevin has developed strong relationships with key personnel within sports, music, film and event productions and has produced dozens of headline entertainment shows. As an entertainment consultant, he prides himself in the ability to recommend the right acts to maximize his client's entertainment value, to help deliver their message and to provide the best possible hands-on service. The companies that Kevin has worked with over the years reads like a list of Fortune 500's top American corporations.